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Mascot Mania: How Mascots create emotional connection for students.

Mascots, by nature, produce an emotional connection between members of a group. It represents the collective values of the its participants and provides a common symbol of the tribe. This connection helps students build common bonds.

The way it works is even if I don't know you very well, and you don't know me very well, when we have a mascot that represents our commonness it makes it easier for me to want to get to know you because you are obviously just like me.

The key here is that we tend to trust people who are more like us. A strong school mascot identity helps build a culture of trust because it builds common ground for students to connect on.

To develop your school's campus culture the first thing you need to do is to launch a Mascot Mania Campaign. Find the biggest stuffed animal possible to represent your mascot. Make or find costumes and accessories to dress your mascot according to the season or latest trending event. Kids thrive on change that's built on familiarity. Your mascot remains the same, changing costumes renews the connection. Put your mascot front and center of every assembly, announcement, and school activity. Display your mascot close to your front entrance for students to see first thing and on a daily basis. The bigger deal you make out of it, the more connection power it provides.

Together, we can do this,



Mascot Treasure Hunt Instant Event!

Click here for a fun Mascot Treasure Hunt

you can do at your school.


Great Schools are Emotionally Safe!

We'll show you how to develop happy, healthy schools with a grant worth up to $50,000 in resources and training for emotional safety education on your campus. Click Here for eligibility pdf.

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